The process of self-knowledge and learning through therapy is not always linear and can take various paths, with each individual undergoing a unique experience. These paths can have their highs and lows, lead to new ones, get tangled up and then unravel.
Based on this, the brand was designed to represent the idea of paths and connections, conveying the confidence that people have when they enter the realm of self-knowledge, guided by another person. The brand identity features lines that represent these paths, whether continuous or not.
The brand has vibrant and striking colors palette.
Colors
Red is the primary color, chosen to bring more joy and energy into brand.
Brown, being the darkest shade in the color palette, is usually used in texts and shapes.
Beige is used as a background color to lighten up the images and give them a more subtle touch.
The Capella font was chosen for its ligatures, which give the content a more sophisticated and appealing appearance.
This font is best used for titles and prominent content that appears in larger sizes, as its readability tends to decrease in smaller sizes.
The Ubuntu font, with its rounded form, establishes a connection with the developed identity.
Is used for longer texts and smaller font sizes due to its good readability.
Capella
Ubuntu
Icons
The icons are portrayed in an organic style, using continuous lines in their construction.
