The brand's proposal was to incorporate an element that conveys comfort and is common in corporate daily life: coffee, which is always present in most people's mugs.
The coffee leaves and beans are represented by their geometric shapes, which come together in various patterns and compositions with specific overlaps.
Used as supporting colors in the main palette.
Auxiliary colors
Used in greater proportion in graphic pieces.
Main
colors
Abhaya Libre
To create a contrast with the main typography, we opted for a serif font in titles and supporting phrases.
Icons
The brand's icons feature a circular or rectangular element with three colors, creating harmony with the brand's patterns.
Poppins was chosen as the main font because of its variety of weights, modern aesthetic, and good legibility due to its more geometric design.
Poppins
